Started in 2008, the Urban Bourbon Trail is the city's answer to the Kentucky Bourbon Trail. Whether Louisville can compete with New York, Chicago or San Francisco at the food level remains to be seen, but the Bourbon boom is certainly spilling over and the mayor's initiative complements Urban Bourbon Trail-the spark that revitalized Louisville's bar scene. The city was arming its restaurants with even more Bourbon firepower than they already have. But, the lone Bourbon writer (me) was as giddy as a schoolgirl. "What Napa Valley is to food and wine, I want Louisville to be to food and Bourbon." Fischer then explained his latest initiative-the Bourbon and Local Food Work Group, a 34-member group of local chefs, Bourbon distillers and tourism officials - that will, according to the executive order: "develop a plan to promote Louisville as the best culinary and beverage city in the world, thereby attracting national and international travellers to enjoy our internationally-acclaimed food scene and to become a gateway to the Kentucky Bourbon Trail." The local political beat writers in the room sighed a little bit, hoping for something juicier. I'm there, too, holding a cocktail and a reporter's pad, waiting for Mayor Greg Fischer to give a press conference behind the bar with hundreds of Bourbons: How cool is that? Standing next to a bottle of Four Roses Single Barrel and with a Woodford Reserve Old Fashioned in his hand, Fischer begins his spiel, obviously trying to win the hearts and minds of Louisville Bourbon lovers. It's December 2, 2013, and the cracked sidewalk leading to Bourbon's Bistro is bustling with camera crews, politicians, distillers, chefs and local Louisville celebrities.
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